Promotional video is dead… long live editorial video

Absolutely! It's fascinating to see how the landscape of video content has evolved over time. While promotional videos still have their place, editorial videos have become increasingly popular and effective in capturing viewers' attention. Editorial videos provide a unique opportunity to engage and inform audiences in a more authentic and relatable way.

Unlike traditional promotional videos that solely focus on showcasing products or services, editorial videos embrace storytelling and provide valuable insights, tips, or educational content. They often delve into the behind-the-scenes aspects, industry trends, or personal experiences that viewers can connect with on a deeper level.

Editorial videos offer a chance to showcase expertise, build trust, and establish a genuine connection with the audience. They can evoke emotions, spark conversations, and leave a lasting impression. By focusing on creating engaging and informative content, businesses can attract and retain a loyal audience who values their insights and expertise.

Moreover, editorial videos have the advantage of being highly shareable. People love sharing content that adds value, entertains, or educates, which can lead to organic growth and increased visibility for your brand or message.

So, while promotional videos still have their merits, editorial videos have breathed new life into the world of video content, allowing businesses and creators to connect with their audience in a more meaningful way.