Why should engaging videos matter? Isn’t it all about the view count?

Engaging videos definitely matter, and it's not just about the view count. While view count can be an important metric to measure the reach of a video, engagement is what truly determines the success and impact of your video content. Here's why engaging videos should be a priority:

1. Capturing Attention: In today's fast-paced digital world, capturing and retaining viewers' attention is crucial. Engaging videos are more likely to hook viewers from the start and keep them watching until the end. This helps ensure that your message is effectively conveyed and resonates with your audience.

2. Building Trust and Connection: Engaging videos have the power to build trust and establish a genuine connection with your audience. When viewers find your content valuable, informative, or entertaining, they are more likely to trust your brand or message. This trust can lead to increased brand loyalty, customer retention, and positive word-of-mouth recommendations.

3. Encouraging Actions: Engaging videos can inspire viewers to take action, whether it's subscribing to a channel, sharing the video, visiting a website, making a purchase, or participating in a discussion. When viewers are emotionally invested and find value in your content, they are more likely to take the desired actions you intend.

4. Social Media Visibility: Engaging videos are highly shareable and have a higher likelihood of going viral. When viewers find your content interesting, entertaining, or informative, they are more inclined to share it with their friends, family, or colleagues. This increases the visibility and reach of your video, potentially attracting new viewers and expanding your audience.

5. Long-term Impact: Engaging videos have a lasting impact on your audience. When viewers are genuinely interested in your content, they are more likely to remember it, recall your brand, or revisit your channel for future videos. This long-term impact can contribute to brand recognition, authority, and sustained growth.

So, while view count does play a role, focusing on creating engaging videos that captivate, connect, and inspire your audience will ultimately yield more meaningful results for your brand or message.