Editorial video content can certainly play a significant role in the future of promotion. Here are a few reasons why:

1. Engaging storytelling: Editorial video content focuses on storytelling, allowing brands to create compelling narratives that capture the attention of viewers. By presenting information or products in a more narrative-driven format, brands can create a deeper connection with their audience.

2. Authenticity and credibility: Editorial content often provides a more authentic and credible approach to promotion. By presenting information in an editorial style, brands can establish trust with their audience, as it feels less like a traditional advertisement and more like informative content.

3. Building a loyal audience: Editorial content has the potential to attract and retain a loyal audience. When viewers find value in the content beyond just promotional messages, they are more likely to subscribe, engage, and share the content with others. This can lead to increased brand loyalty and advocacy.

4. SEO benefits: Editorial video content can also have positive effects on search engine optimization (SEO). By creating informative and well-structured videos, brands can improve their visibility in search results, driving organic traffic to their channels and websites.

5. Adaptability across platforms: Editorial video content is versatile and can be adapted for various platforms and formats. Whether it's a longer-form video for YouTube or shorter snippets for social media, editorial content can be repurposed and optimised to reach a broader audience.

Be warned however, it's important to note that promotional strategies should be diverse and incorporate a range of content types, including editorial videos, as different audiences have different preferences. Additionally, the future of promotion will likely continue to evolve with advancements in technology and changes in consumer behaviour.